DRONE VIDEOGRAPHY Drone videography has become the hottest trend in event marketing since the inception of social media. Drones are the best way to stand (or fly) above the crowd and generate a buzz (two drone puns in one sentence!). Utilizing drone footage before, during, and after an event can take your marketing efforts to […]
Finding the best lighting for your fashion videos can be a challenging task. Maybe your shot isn’t bright enough. Or it’s too bright. Sometimes the color temperature isn’t right, or the shadows are so harsh that you can barely decipher what is what. You want your prospects and customers to really absorb what you have […]
Should I use video on my website? Videos keep people on your website longer and engage them with your content. People work with people, and video helps people get to know, like and trust you. Videos keep your audience interested, no matter your product or service. Videos are fast and convenient. Video production in Chicago. […]
Visual content, like video, provides a much more compelling experience than written content. Instead of writing about your products and services, show customers how they work in action through product demos. Video can also help you ‘humanize’ your business if you provide consumers with a relatable story.
GOOGLE LOVES VIDEO It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that […]
76% of marketers say that animated marketing videos increase profitability. When used appropriately, animation can be one of the most effective forms of marketing communication. Animated videos are able to convey complex messages in a simple and cost-effective way, express more abstract ideas, be styled fully in line with your brand assets, be altered at […]